![]() But ultimately, the most valuable thing I’ve learned is the importance of writing with authority. Using shorter sentences and paragraphs can help make your copy more digestible. Getting someone to read your copy is the first achievement, but keeping the reader interested is where the job really gets tough. ![]() Writing copy that’s powerful, concise and direct is difficult, but when it’s done right it packs a punch. Remember the phrase ‘quality over quantity’? Well, in the world of B2B copywriting, it couldn’t be more true. Rather than bog you down with every little detail of how my writing has improved, here are the big things I’ve taken away from my time with the Radix team: #1 Less is usually more (It’s a travel piece that I wrote for my university’s newspaper about spending a summer working at a summer camp in the US.) To help bring everything together, I’ve revisited a piece of copy that I wrote prior to coming to Radix, to show what I would do differently now. Well, I picked up five tips that could make your marketing copy more direct, engaging and powerful from the first draft. I’ve even learned that working in an office isn’t as bad as you might think (well, not at Radix anyway). ![]() My writing has improved, I have a better grasp of the industry that I’m working towards joining, and I’ve had the chance to learn from a team of skilled writers. Spending four weeks as part of the Radix team has been an invaluable experience. ![]()
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